About AXA and History Establishment
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| About AXA and History Establishment |
When in 1982 Mutuelles Unies Drout Group acquired, during the three years of the mass media in France named the new company as Bebear Group corresponds to the name of the founder Claude Bebear. In the course of time, it was decided to find a new name that is more suitable for the company. A name search is carried out by a consultant with the aid of a computer program to get the word that meet the set criteria, which starts with the letter 'A' so that later can top the dir company. Na, a must also be brief and can be pronounced uniformly by every people in various languages in the world. this is in line with the desire of the company to grow internationally.
The set of criteria, comes three alternative names, namely Argos, AXA and Elan were then submitted to internal employees to choose by majority vote. Name Elan fall first because in French means "Big Moose" who has a connotation less intelligent, even though he is an animal that looks pretty. Once gathering Argos name that was already a name other companies that are well known at the time, but because the word argos often pronounced as "argot" which in French means "dialect"
Because there is no majority, then in July 1985, Claude Bebear made the decision that said AXA will be used as the new name for the combined company Mutuelles-Drouot.
Perhaps many of us are asking, why AXA? The word does not have wmakna specifically. Precisely that is unique. Even if no special meaning, but if we look in eyewear today, it is hard to imagine this group progressed so far with another name.
The logo AXA
At AXA, we decided to strengthen the branding strategy by introducing new slogan is "redifining / standards". The new slogan reflects our keingian to become the brand chosen by the community. We have conducted a thorough analysis to understand that the choice of the community is inextricably linked to their confidence in the insurance industry and financial services. However, the confidence level was not sufficient because we are also aware that our consumers are living in the world "promises". This condition should be redefined (redefine)
More than just a promise: Proof. We do not want to spread the promise. We want to show our ability to meet customers' needs by providing real and tangible evidence. Along with that, we build trusting relationships with customers is high.
Redefining is a major commitment in AXA slogan. That means that what we say is always aiming to redefine the customer benefits that are entitled to financial services and insurance. We are responsible for realizing the expectations of customers.
Core behavior: Attentive, reliable and available. (Attentive, reliable and always ready). Three such behavior are things that are most expected by customers of financial service providers and insurers. Thirdly it appears prominently at the time we did some research customers for all market segments and finally we choose as intid ari actions and our commitment to customers.
Simple and real. We avoid cliches. We do not show ads that show people or families that exist only in the world of shadows, always smiling and happy forever. People we serve are people like that we encounter every day. We were completely out of the real life of our clients. Communication that we build is direct and simple.
Symbol AXA change: Switch. By using the symbol of a switch, the red diagonal line in the AXA logo, we have created a strong image in the awareness of customers to the brand. More than just a simple graphical code, the symbol of this seems to be the reincarnation of our uniqueness as a company.
Developments AXA
According to a report released on International Financial Reporting Standards In 2010, the AXA group currently serves more than 95 million customers around the world, operating in 61 countries and 5 continents with the support of 214,000 professional employees. Until December 2010 AXA Group recorded outstanding performance with assets under management amounted to 1.079 billion euros, consolidated revenue of 91 billion euros and a net profit of 2.7 billion euros. (December 31, 2010). Based on the Press Release Full Year 2011 earnings stanggal February 16, 2012, total revenues in 2011 amounted to 86.107 billion euros.
AXA gets an excellent rating from independent agencies regarding the financial health, AA from Standard & Poor's, AA3 by Moody's Investors Service and AA- from Fitch Rating.
For the Asia Pacific region, AXA Group operates in Hongkong, the Philippines, Thailand, Malaysia, Singapore, Korea, India, Japan, China and Indonesia by cooperating with financial companies top in every state in running operations.
Vision and Values Together AXA
AXA vision as defined by Henri de Castries, Chairman of the AXA Management Board are:
"We have chosen a demanding business. If we do it right, then we nable our clients to be life confident because they feel reassured, protected and supported as they undertake important projects at various stages in their lives. Our vision of the business is what guides our daily work. It reflects the social and human aspects of financial protection, whose value to people has never been greater"
Risk Based Capital (RBC), which is one measure of the health of the Indonesian life insurance company, which is based on risk venture capital per September 2012 amounted to 327.38%, far exceeding the minimum requirement of government RBC of 120%. In addition AXA Financial Indonesia also supported by a reinsurance company that is strong and reliable Reinsurance Group of America, Tugu Re, ReIndo and Marein.
AXA Financial Indonesia Financial Consultant puts her in the top ranking national level (Top Agent Award AAJI 2010) and international (MDRT). With the support of Key Success System (system development agency), career paths and continuous training, make the profession of financial consultant at AXA Financial Indonesia is the choice of each person.
Appreciation
- An "Excellent" category of life insurance companies with assets of over 100 billion to 1 trillion rupiah Infobank magazine edition of July 2010 & 2011
- The title of "Best Life Insurance" category of equity 100-200 billion investor magazine 2010
- Predicate "Life Insurance" Insurance Media magazine 2011
- Ranked # 1 category of "World's Largest Corporation" Fortune Global 500 July 2011 issue
- Award "Indonesia Brand Champion category of The Best Customer Choice 2011 Health Insurance of Asia research institute Markplus Insight
- Award as the insurance company to claim payment of the fastest version of Business Records, 2011 (30 "Express Claim)
- Categories Service Quality Award and Call Center Magazine Marketing Award 2011
- Predicate "Insurance No. 1 of the World" (insurance company category) version Inter Brand 2011
- The title of "The Best Contact Center 2011" (the category of the Best HR Retention Program) version Indonesia Contact Center Association
- The title of "Best Contact Center 2012" (category The Best Business Contribution Platimun winner), The Best Contact Center Operations (Gold Winner), and The Best Talent (Bronze Winner) version Indonesia Contact Center Association
- The title of "Best Life Insurance 2012" (category Equity 100 billion, 250 billion) magazine Media Insurance
- Ranking second with a market share of 14.2% AAJI version Report 2nd quarter of 2012
- Ranked # 58 on the Global Brand Ranking (Best Global Brands) version of the international brand consultancy, Interbrand