AXA Life Launches World's First Innovation (Life Secure Payment)
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| AXA Life Launches World's First Innovation (Life Secure Payment) |
PT AXA Life Indonesia, launched AXA Life Secured Payment system in the process of purchase of life and health insurance products through telemarketing. Through this system also, AXA Life Indonesia was the pioneer and the first insurance player in Indonesia that provides tech services Interactive Voice Response (IVR).
President Director of AXA Life Indonesia Heng Djojosantoso explained, AXA Life Indonesia, as a group of AXA in Indonesia, will continue to undertake initiatives and breakthroughs to improve the efficient service to customers. In order to meet customers' needs, AXA Life also developing digital-based services and products that have now become part of the lifestyle of the people of Indonesia.
We want to be the insurance that focus on clients in Indonesia in accordance with the value of company-held Customer centricity. With AXA Life Secured Payment, we hope our customers can feel safety and comfort when purchasing our products, Heng said in Jakarta, Thursday (4/8).
Service IVR or Interactive Voice Response is technology that allows telemarketing in the sales process, where customers do not need to mention credit card number. Customers own input enough by pressing the 16 figures her credit card number and expiry date (deadline) card on a phone keypad or on the telephone.
Digital services to answer the needs of customers and make AXA Life as the first insurance company that provides the service with the advanced safety and convenience of customers through IVR technology in the country. We believe the use of this technology will be further improved its customers' trust, he added.
Heng added that digital innovation becomes one of the main strategies in the business of AXA Life Indonesia because the Indonesian people is getting close to today's digital world. AXA in Indonesia itself has put forward a digital transformation to enhance business services.
AXA Life as the company continues to innovate continue to develop effective distribution channels for the company and its customers. One of them with telemarketing channel.
Until now, telemarketing or marketing products and services through telecommunications channels into one selection in the life insurance industry in Indonesia. In the data Indonesian Life Insurance Association (AAJI), alternative pathways such as telemarketing and e-commerce, contributing 10% of the premium income of life insurance. The rest is still dominated by the contribution of insurance agents reached 50% and bancassurance accounted for 40%.
Before introducing Secured Payment AXA Life AXA AXA Life Indonesia has introduced Direct "Insurance Live Click! (Www.axadirect.co.id) a portal that is designed to be able to provide insurance services through digital channels one door ranging from e-policy, e-claim, e-buy, and live chat with customer care AXA Life Indonesia.
Service digital technology is a response to the high AXA Life digital service users in the country. The Ministry of Communications and Information Technology (Kemkominfo) states, internet users in Indonesia to date has reached 82 million people. With these achievements, Indonesia was ranked 8th in the world. Indonesian Internet Service Provider Association (APJII) even noted, the Internet penetration rate in Indonesia is increasing every year with the number of internet users, about 88.1 million people by the end of 2014 or 34.9% of Indonesia's total population, up from 71.2 million people ( 28.6% of the total population) in the previous year.
On June 20, 2016 last, won Digital AXA Life Insurance Initiative of the Year at the Asian Banking & Finance (ABF) Insurance Asia Awards 2016 on digital innovation in order to improve its service to customers.
We want to become the leading insurance companies in the use of digital lines that AXA Life can provide satisfactory services to clients because clients can enjoy the protection more quickly, cover Heng.